DEEP-TECH BLOG

Insights on branding, storytelling, and making complex ideas understood

Branding

Not Just a Picture: 4 Logo Design Methodologies Explained Through World-Famous Brands

We break down iconic case studies to show how professional design transforms ideas into powerful symbols. These are the very principles we apply in our work at PaleTale.

Nov 6, 20255 min read
Web Design

Beyond 'Make It Pretty': A Guide to Key Web Design Styles and When to Use Them

We dissect 7 major design styles to turn vague feedback into a clear project vision. This is the same foundational knowledge our team at PaleTale uses to craft unique and effective websites.

Nov 7, 20256 min read
Branding & Marketing

Is It Possible to Create a Brand That Works?

In a world where hundreds of thousands of brands fight for attention, branding and marketing are no longer just 'beautiful visuals.' They've become engines of trust, growth, and sustainable development.

Nov 8, 20254 min read
Branding & Marketing

Branding: The Art of Changing Perception

How branding transforms how we see products — from everyday items into symbols of identity, belonging, and meaning.

Nov 9, 20253 min read